Magda Forta was born from a simple belief: caring for ourselves shouldn’t be complicated.

Founded by Violetta Bouwer during a season of transition and rediscovery, the brand began out of necessity—a search for clean, effective products that could nourish hair and skin without requiring countless steps or a shelf full of bottles. What started as a personal pursuit soon became a deeper philosophy: simplicity, quality, and care rooted in nature.

Later joined by her sister Thalia Alexi Bouwer the two are committed to serving multiple hair types as they have different hair types themselves, curating versatile products that are both effective and clean.

At Magda Forta, we believe that healthy hair and skin don’t require excess. We create botanical products with thoughtfully selected ingredients, drawing inspiration from traditional wisdom and the richness of locally sourced African botanicals whenever possible. Our formulations are designed to be gentle, effective, and versatile—because one product should be able to serve you in more than one way.

More than a beauty brand, Magda Forta is an invitation to slow down and return to simple rituals that support everyday well-being. We value quality over quantity, nourishment over trends, and consistency over complexity.

Our mission is to simplify routines with clean, multi-purpose products that help individuals and families care for themselves naturally, while honoring the abundance and beauty found in the plant world - because sometimes, less truly is more.

Aligned. Nourished. Fortified